INTO
Scope:
CREATIVE DIRECTION
VISUAL IDENTITY
PACKAGING DESIGN
ANIMATION
This conceptual project explores how packaging can evolve in the digital era.
I designed a series of animated “digital packages” for the scented candle brand INTO, aiming to translate the emotional and sensory qualities of physical packaging into an immersive online format.
Alongside this, I developed the brand’s complete visual identity, including logo, color palette, and design of boxes.