2024
Project Details
• Timeline - October 2023 - January 2024 (12 weeks)
• Group project of 5 students
• Group project of 5 students
My role
• Design Research
• UX/UI Design
• UX/UI Design
The problem
Potential visitors of botanical garden can't find information or book events online.
We noticed that many people, who are interested in visiting botanical park, struggle with accomplishing key tasks such as finding information, booking events and discovering information about plants within one application. Our goal was to combine all those aspects and create a seamless experience.
Potential visitors of botanical garden can't find information or book events online.
We noticed that many people, who are interested in visiting botanical park, struggle with accomplishing key tasks such as finding information, booking events and discovering information about plants within one application. Our goal was to combine all those aspects and create a seamless experience.The solution
We designed an application, which allows users to book events, discover information about the plants using QR code system and connect with other people.
Main features
Interactive Map
• Comfortable navigation within the park
• A list of proposed routes to explore
• Self-guided tour experience, empowering visitors to explore the park at their own pace
Online Booking
• A list of upcoming events in the park with all the information
• Possibility to book an event online, eliminating the need to visit a physical ticket booth or make phone calls
QR code system & Plant Archive
• Visitors can scan QR codes located in the botanical park to access information about specific plant species, including botanical names, origins, growing conditions, and interesting facts
• Interactive learning environment, which allows users to engage with educational content
User & Community
• Possibility to share photo, video and text content
• Allows to connect with other people with similar interests
• Possibility to set and accomplish goals
Competitive Analysis and Benchmark
We have analysed functionality, target audience and visual design of 8 different applications, which are connected to our topic directly and indirectly. We found that almost none of them combined informational and educational purposes. We came to an insight that
We want our application to increase visitors' engagement and deliver an experience that seamlessly integrates education, entertainment, and exploration.
Persona
Information Architecture
Wireframing
The final project. Style guide
Components Library
Design. Main screens